Dear Natives
At a time when one see no hope and light around an everyone is in a state of negligence.
The rare advert of your PROJECT AMM ADAMI has open a window of fresh prospects in my mind and now we just need to focus that how can unlock the potential of these possibilities.
Although you will find my letter a bit long but I humbly request you to take some time out and dream this vision.
Keeping in view my knowledge and skills in art and design field, the preliminary idea which punch my mind was to start a procedure of intensification and a route to growth for the vital family income structure title as by the natives for the natives.
We are people who hold centuries old heritage, we possess one of the best craftsmen but all the glory of this craftsmanship is fading away and by the passage of time soon it will be a part of vanished legacy.
We require to plant a basic structure through which we can keep and deliver its entire splendor to our next generation, we are also in great need to transform and harvest the skills and expertise of these craftsmen in a shape of earning progression.
we have to start a course of action of research and value addition by highlighting these various crafts like hand loom fabrics, wood carving, marble work block print work form Sindh, brass pottery work from Khyber pukhtonkhw, carpets thread work and shoe industry from Baluchistan, handmade fabric and leather work from kamalia an Qasoor, wood work from chineot, silver wear and mukaish work from Multan an Bahawalpur, gems an stone jewelry from Swat, Gilget and Chitral marble and stone work from Taxila.
There are other areas as well whose people also have the potential and skills which can be blend with mainstream trend movement.
We need to dig out our real craftsmen from all the areas and if we can work with them at a more modern and advance level. A system which will progress parallel amid the classic and modern trends and will bore a contemporary essence of both times and crafts.
Imagine an impressive show room in every major city displaying the crafts of these artisans from their skilled fields from garments to accessories or any value added product of their life style with a complete family description and a code number allotted to each of them.
Envisage a profound display show of their products after every six months either on ramp or at some expo center in the presence of their own families in front rows to show how we respect our capable people.
The very idea will also break the ice among our designers who are only working for only a niche market and will allow them to come in to the reality from their fantasy world.
For this whole process, we need to develop a website first after that we need to enroll skilled families by giving them a specific code number and by showing their complete financial situation and how the artisans are earning limited money and every detail of their lifestyle.
Suppose if a buyer is purchasing a product either from our web site or from the show room he will also be provided with the specific code number of that family whose product he is buying.
This number will help him to track down the family income structure before and after his purchase every buyer will be able to track down the details of the family and the due share of their profit.
Furthermore he will also be provided with the contact number an address of that particular family whose products he is purchasing and by video and visual report from our website he can personally view this income generating process of any family and how he or she is now a part of this whole process through his generous contribution.
If a buyer wishes to adopt a family by purchasing their every single item on display he will be given an honorary position within the organization and by including other buyers who are willing to take part in this family adaptation process we can generate real amm admis of Pakistan .
This group of people would be a permanent asset of organization and they will share their ideas for future planning.
Anyone can be a part of this whole practice by buying a single or the whole product line of any working family.
This very idea will be a procedure of weaving life and families together this will be a course of amalgamating realities and harvesting hopes for the future by acknowledging and pulling these skilled craftsmen from the unknown to the bright light.
I can only pursue you to picture a dream of hopeful tomorrow and for tomorrow we have to start now
The rest is in your hands.
Regards
Syed Raza Ali Shah
[email protected]Edited by user Wednesday, July 30, 2014 4:08:03 AM(UTC)
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