The adidas Superstar first launched

The adidas superstar online first launched in 1969 as a basketball sneaker. In the nearly 50 years since then, the Superstar’s become a go-to silhouette for style and comfort.With the advancement of adidas’ BOOST technology, a breakthrough in cushioning and responsiveness, the Three Stripes have placed themselves at the forefront of sneaker technology. They’re bringing that tech to the Superstar.Made out of premium elk leather in monochrome black and white colorways, the new Superstar features a full-length BOOST midsole. The BOOST can be seen on the sneaker’s medial arch.

Incorporating the traditional red & gold color scheme that often accompanies Chinese New Year releases, the Year of the Rooster pack channels the spirit of the rooster through a unique material make-up and cultural details. Compromised of the following silhouettes – adidas superstar 80s, Stan Smith, Superstar Slip-On, Tubular Radial and EQT Support UltraBOOST silhouettes, each shoe features a premium leather construction, overlaid with a unique leather which has been treated to imitate the texture of features. Each sneaker is finished with an embroidered rooster graphic imitating the illustrations of a Mahjong tile along with a Mahjong tile hangtag and printed inner sockliner.

adidas superstar ii is racing ahead in the U.S. with sales growth that’s outstripping archrival Nike Inc. as its namesake brand and Reebok capitalize on the trend for retro and “athleisure” fashions that are worn off the sporting grounds.North America was the German company’s strongest-performing region in the first quarter, with a sales increase of 31 percent at constant currencies, followed by greater China at 30 percent, the company said Thursday. Nike’s North America revenue grew 3 percent in the three months through Feb. 28, showing that Adidas is gaining market share.

adidas superstar dames.The latest release retains the sneaker’s classic design, but sees major changes to the makeup, including the usage of an all-over mélange Primeknit construction, accented with platinum details such as serrated 3-stripes mark, trefoil-branded heel detail and the shoe’s iconic rubber shell-toe. On the midsole, the exterior will feature the original Superstar’s rubber design, but offer internal BOOST.The entirety of the look is finished with metallic laces and a platinum tongue label, resulting in a clean, tonal take on a shoe that encapsulates the Superstar’s essence of being fashion-forward.