The concept of “new money” in NFL contracts is Miles Killebrew Jersey , without question, a fiction. But it remains a reality when it comes to assessing what a contract is worth.

Usually, “new money” comes up after the deal is done, with agents leaking the “new money” analysis of the contract to reporters who will pass the information along without scrutiny, because the “new money” analysis typically makes the deal look a lot better. In the case of Giants receiver Odell Beckham, Jr., the standard “new money” game apparently has been turned on its head.

As mentioned by Josh Alper on Monday and as also dissected by Ryan Glasspiegel of TheBigLead.com, it seems obvious that, for a change, the agent isn’t looking at the “new money” analysis. Likewise, the team (which usually never tries to couch the value of the deal in any specific way) seems to be pushing the “new money” concept to the media conglomerate the team partially owns.

The tweets from Josina Anderson of ESPN.com (most specifically this one) make it clear that Beckham’s camp is focusing the value of the deal at signing Karl Mecklenburg Jersey , which truth be told is the most accurate way to value a contract. When a player gets an extension, it’s not a new contract that gets stapled to the back of the existing one. The old contract gets torn up, any remaining money on that deal gets absorbed into the new one, and a brand new contract is signed.

So if, as the media outlet partially owned by the Giants claims, the team already has offered to make Beckham the highest paid receiver — let’s go with $17.1 million per year, which would put him $100,000 annually ahead of Antonio Brown — and let’s assume that the average applies to every year of the five-year extension that so many teams typically want, the value of the extension would be $85.5 million over those five new years.

Throw in the $8.49 million Beckham is due to make this year, and it becomes a six-year package with a total value of $93.959 million. The average per year on the six-year contract? $15.659 million.

This math meshes with the original claim from Anderson that the Giants have offered Beckham less than the $16 million per year that Sammy Watkins received from the Chiefs.

The broader question is whether the magnitude of the Beckham contract should even land in the ballpark where reasonable minds can differ on the true value of the deal. Is, as Anderson argues Taron Johnson Jersey , Beckham so “transcendent” a talent that his deal shouldn’t just be slightly worth more than Antonio Brown’s $17 million per year but should blow that contract away?

Antonio Brown would strenuously object, and many others would, too. Really, is Beckham so much better than the current high-end NFL receivers that he should shoot past the current high-water mark under any analysis of the deal?

Regardless of whether you agree with the assessment that Beckham is indeed that much better than his peers, there’s one major impediment to his ability to push the bar as high as he’d like to push it: Beckham isn’t on the open market, and he possibly won’t be for three years.

That’s how a player ends up with a transcendent deal. Talent is only part of it; the player has to get to the open market, forcing a competition among multiple teams for his services, to maximize his compensation.

Alternatively, the player needs to use the leverage at his disposal to get the team to pay him as if he’s on the open market. For Beckham, it means that he should have held out. The fact that he didn’t will make it much harder for him to get paid like he’s on the open market despite being 48 regular-season games away from it.

Kellen Moore is the new quarterbacks coach for the Dallas Cowboys after spending the previous three seasons as the backup to Tony Romo and then Dak Prescott.

Moore's move is part of a significant overhaul to coach Jason Garrett's staff. Although offensive coordinator Scott Linehan and defensive coordinator Rod Marinelli are returning, eight new coaches and two promotions were announced Friday.

Sanjay Lal Von Miller Jersey , who has worked with receivers for four NFL teams over the past 11 seasons, is the new receivers coach in what could be a crucial year for 2014 All-Pro Dez Bryant's future in Dallas. After spending last season with Indianapolis, Lal replaces Derek Dooley, who left to become offensive coordinator at Missouri.

The other newcomers are Paul Alexander (offensive line), Ken Amato (defensive assistant), Doug Colman (assistant special teams), Doug Nussmeier (tight ends), Markus Paul (assistant strength) and Kris Richard (passing game coordinator/defensive backs).

Ben Bloom was promoted to linebackers coach, and former special teams assistant Keith O'Quinn will take over that unit.

The staff shake-up came after the Cowboys finished 9-7 in a season marred by 2016 All-Pro running back Ezekiel Elliott's six-game suspension a year after Dallas had an NFC-best 13 wins.

The 29-year-old Moore spent six seasons in the NFL, the first three with Detroit as an undrafted free agent out of Boise State. He ended up as the backup in Dallas because of his ties to Linehan with the Lions.

Moore played just three regular-season games in his career, all of them after Romo broke his collarbone for the second time during the 2015 season and the Cowboys had benched both of Romo's other backups Giovani Bernard Jersey , Brandon Weeden and Matt Cassel.

Moore likely would have started in 2016 when Romo broke his back in a preseason game, but Moore broke an ankle during practice in training camp.

The injury to Moore made Prescott the backup, and the former Mississippi State star went on to have one of the best rookie seasons for a quarterback in NFL history. Moore was Prescott's trusted confidant as his backup last season.

The Cowboys gave the QB coaching job to Moore after deciding not to bring back Wade Wilson, who held the job for 11 seasons. Linehan also works closely with quarterbacks.

Matt Eberflus also was among the coaches who left the Dallas staff. The former linebackers coach and passing game coordinator agreed to become defensive coordinator for the Colts when they were planning to hire Josh McDaniels.

After McDaniels changed his mind and returned to New England, the Colts said they would honor the deals with the assistants who had agreed to come and hired new coach Frank Reich.

Former Dallas special teams coordinator Rich Bisaccia took the same job under Jon Gruden in Oakland. Alexander replaced Frank Pollack, the new offensive line coach in Cincinnati. Other coaches who didn't return were Joe Baker (secondary) and Steve Loney, who retired after one season in charge of the tight ends.

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