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A Nike Air Max Thea Trainers does not have every meaning until someone purchases it and gives it social significance. For example adolescents can identify with physical activities celebrities like Michael Jordan. They see him from the adverts and think that should they wear the Nike trainers then the bank like him and have part of his lifestyle.
When somebody buys Nike shoes, they might be imagining themselves in the shoes and contemplating how they might look facing their friends. 'Consumers are searhing for brands that mesh making use of their personalities. ' (Goldman plus Popson, 1998: 18)
Consumers are drawn inside by Nikes clever promoting and this is part of precisely why their brand has happen to be so significant and prosperous. The company has generally put a hugs give attention to marketing and advertising, and so has managed to create an authentic advertising style that impresses individuals. When they buy the item they are buying in the messages and values promoted within the adverts.
Increasingly the promoting, representation, and identification of some sort of brand takes place on the internet. For example, YouTube has launched a new space for advertising several media brands have transferred into this space. From the information society we are in today, it would be impossible for a company for instance Nike to exist without being in touch with the world-wide-web.
Social groups tend to recognize with particular social artifacts. Identity may be linked to many items, for example, race, even if, ethnicity or sexuality. People are able to use cultural artifacts to assemble and represent their identity. For example owning a nike air max 1 mens shoes suggests that you have 'just do it' attitude.
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